L

I

F

E

'

S

M

E

S

S

Y

cleaning app in Canada. This campaign was

all about approachability and playfulness,

with a strong call to action. These ‘surreal

messes’ create a sense of disaster that

everyone can identify with. Built as a

‘campaign-in-a-box’, it has been rolled out

across Canada as CleanNow expands to new

markets. CleanNow has completed

thousands of on-demand cleans for messy

Canadians everywhere.